History and Mission Statement

History

Make-up Art Cosmetics, better known as M·A·C, was established  when makeup artist and photographer, Frank Toskan and beauty salon owner, Frank Angelo brainstormed a  makeup line. Their goal was to create a makeup line that would suit their own professional needs.  Originally for professionals, but gained so much popularity that it launched to the general public soon after .In March 1984, they officially launched the line from a department store in Toronto. In 1994 M.A.C started retail industry’s first charity called M.A.C AIDS FUND , M.A.C was one of the first to bring charity to retail sector. They started M.A.C AIDS fund for men, women and children affected by AIDS.  In 1995, William Lauder of Estée Lauder Companies purchased 51% of the company and then in 1998, after the death of one of the founding Franks, they bought the remaining 49% share. Presently ,  M.A.C Cosmetics is sold in over 1500 locations and 78 countries worldwide.

Mission

M.A.C's motto is 'All ages. All races. All sexes' and so their make-up is designed to be accessible for all.

M.A.C  has always promoted individuality and artistic freedom within their brand. The company offers a sense of accessibility to their products and to anyone who enjoys the art of make up. From their line M.A.C PRO to counter tops in department stores, its available to professionals or experimenting new makeup users . M.A.C strives to meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good, and get more out of life. M.A.C continues to satisfy the needs of its customers by constantly developing existing and new categories, each of which grows out of a demand from consumers.  Besides their commitment to the M.A.C AIDS Fund, the “heart and soul” of M.A.C, the company supports animal-free testing.