Strategic Planning For Competitive Advantage

     
 Competitive Advantage  

 According to MKTG performing a SWOT analysis- that is, the firm should identify its internal strengths and weakness and also examine external opportunities and threats. , to identify their competitive advantage. A competitive advantage is a set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition It is the factor or factors that cause customers to patronize a firm and not the competition. There are three types of competitive advantage: cost, product/service differentiation , and niche. In the case of M.A.C cosmetics , their competitive advantage would be Product and service differentiation  .



                                          SWOT ANALYSIS                                  

         M.A.C Cosmetics 

     

         

There are thousands of you tube videos, and reviews of M.A.C products on the internet in 2013. But what makes this brand so popularized and talked about in make Makeup artist communities?

I can name many reasons as to why M.A.C has a competitive advantage  like how not only are the products high but their makeup has so much quality. Also how they target every type of customer, any race age or color they make it more personal. You can go into any M.A.C store, and you are assisted based off of your personal needs and wants. With many other high end competitors it can become a guessing game, where you have to buy a product and then try it at home and decide whether you like it or not, as with M.A.C you know what you're buying then and there. You would think that's the best part, but its not!

            M.A.C's competitive advantage would be their limited edition collections and collaborations . Almost monthly M.A.C comes out with a limited edition line that makes all makeup fans crazy. They're known for their iconic collaborations.  Their collaborations range from  Disney with "vemous villians , to DC comics with " MAC wonder woman" We can't forget Sanrios "Barbie loves MAC " colaboration. But the latest  "Rih RIh WOO" collaboration with singer Rihana  that launched in summer 2013, has made the latest and hugest impact. The launch sold out in the first three hours ! These collaborations are what makes M.A.C different. They continue to proov that there can always be more color in the world and more innovative products.They always eave customers wanting more .